About the Shop

Hi everyone! I’m Alice, marketing associate turned skincare entrepreneur. I received a B.A. in Political Science from U.C. Berkeley, and fell down the rabbit hole into the natural skincare industry. I loves what I do each day: creating the best skincare products possible (with certified organic ingredients), for the most amazing customers. Wonderland Organics actually stemmed from my desire to find skincare products that would be perfect for sensitive skin. When I was working in Taiwan, my skin became terrible due to adjusting to a different climate.

After work, I would browse brands in department and drugstores to see which ingredients would work better. After a year, I had become familiar with these ingredients, especially after talking to skincare salespeople, and learning about the different types of products. In 2009, I also started research on the importance of organics in everyday lifestyles, from food to skincare. While devouring every article I could about the benefits of oils and essential oils, I tested carrier oils on myself to see if there was any truth to the hype. To my surprise, ingredients such as organic coconut oil and argan oil helped soothe skin immensely.

While learning all about natural beauty, I fell in love with the industry. Many of my friends and family were intrigued by this research, and asked my opinion about brands and products. I then became determined to do more market research and see about starting my own company. I took skincare classes immediately upon moving back to California, and got the ball rolling there! Currently, I am enrolled in esthetician school to learn even more about the skin. Of course, none of this would be possible without the many customers that have helped to support this business along the way! Thank you so much for believing in an amazing new skincare line.